Students learn the research-based construct of MARV and the practice of finding Meaning, Accomplishment, Relationships, and Vitality in the college experience. From identifying if and where MARV exists in their storytelling to engaging the prospective student population from this perspective, this is more than a how-to, textbook program; it is an energizing, three-hour experience, designed to alert campus ambassadors to the critical role they play in the future of their institution. Finding the right student-to-institution fit is the goal. Seeing the campus visit through a new lens while refining storytelling, Q&A, and evaluation techniques is the method.